Freddo
UI Design
Overview
Freddo Agroshop is a Pet shop located in Sobradinho, a city of Brasília. The store is currently present online only through Instagram. However, the owner felt the need to expand the business and build an e-commerce website.
My mission was to develop the MVP design for an e-commerce platform, focusing on a clear visual structure and guided by UX best practices.
Role
UI Design
Length
4 weeks
Tools
Figma, Photoshop and Mobbin
benchmarking
Inspiration and references
I also observed the page flow—from the homepage to completing a purchase—which helped define the flowchart for our website.
Flowchart
Design
Goals
✔ Clear and well-organized structure;
✔ Light and friendly colour palette that conveys trust and calmness;
✔ Readable font with good hierarchy;
✔ Simple and cohesive icons that match the general style;
✔ Mobile responsiveness.
Logo
Colours
Typography
Home page
Item page
Desktop
Mobile
